MADRID--(Business Wire / Korea Newswire)--Amadeus and Accor expand their strategic partnership, with Accor implementing Amadeus’ Central Reservation System (ACRS) for its extensive portfolio of properties globally. Amadeus’ cloud-based technology will help Accor, a world-leading hospitality group, in boosting revenues, maximizing distribution strategies, and building deeper and more personalized connections with guests.

Francisco Pérez-Lozao Rüter, President of Hospitality, Amadeus; Sébastien Bazin, Group Chairman and CEO, Accor (Photo: Business Wire) Empowering hotels with cutting-edge technology & new capabilities

Accor’s ambitious distribution strategy aims at moving to tomorrow’s distribution and constantly striving to drive more business to its hotels while optimizing the cost of distribution.

Amadeus will provide best-in-class technology capabilities, including cloud, connectivity solutions, and an enhanced user experience. This will foster greater agility and simplicity for hotels to capture business, ultimately improving operational efficiency and guest service quality.

The implementation of Amadeus’ Central Reservation System will not only empower Accor’s hoteliers to leverage the established ACRS product but will also unlock new capabilities. These include enhanced flexibility, seamless integration with emerging technologies, and simplified operations. These advancements will enable hotels to better meet the evolving needs of guests, ensuring Accor remains at the forefront of the hospitality industry.

Powering the future of hospitality & elevating the guest experience

This enhanced collaboration between Accor and Amadeus aims to transform the hospitality landscape and deliver unparalleled guest experiences across Accor’s extensive global portfolio.

With its innovative features, ACRS empowers hoteliers to transcend traditional boundaries and curate personalized offers that go beyond mere room types. By incorporating sophisticated attributes such as room views, styles, bedding preferences, and more, Accor’s hoteliers can elevate the sales process to a holistic guest experience. This ensures that every stay is memorable and tailored to individual preferences, enhancing guest satisfaction and loyalty.

Alix Boulnois, Chief Digital Officer, Accor comments: “Our ambition with this new distribution strategy is to transition from an in-house legacy system to a world-class, open system scalable across all regions, enabling future growth. By deepening our collaboration with Amadeus, we will leverage the advanced capabilities of the Amadeus Central Reservation System and equip our hotels and owners with a modern distribution management tool, offering a wider range of services, new revenue-generating capabilities and personalized guest experiences.”

Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus adds: “Our team at Amadeus is proud to be leading the way to modernize the merchandizing experience in hospitality, and we are excited to partner with Accor to roll out ACRS across its diverse portfolio. Today’s dynamically changing market demonstrates the need for transformative technology to keep pace with guest expectations and drive growth in the context of evolving business needs. Through this partnership, Accor joins our global community of world-leading hotels on a mission to transform relationships with guests, exceed their expectations, and make the experience of travel better.”

View source version on businesswire.com: https://www.businesswire.com/news/home/20240605038574/en/

Website: https://amadeus.com View Korean version of this release Contact Amadeus
Neil Rogan
Global Corporate Communications
neil.rogan@amadeus.com

Accor
Line Crieloue
VP Group External Communications
line.crieloue@accor.com

Alexis Blottière
Group External Communications
alexis.blottiere@accor.com
This news is a press release provided by Amadeus. Korea Newswire follows these editorial guidelines. Amadeus News ReleasesSubscribeRSS 아코르-아마데우스, 새로운 협업 발표 아마데우스(Amadeus) 와 아코르(Accor) 가 전략적 파트너십을 확대하면서 아코르는 전 세계의 광범위한 자산 포트폴리오를 위해 아마데우스의 중앙 예약 시스템(Central Reservation System, ACRS)을 구현한다. 아마데우스의 클라우드 기반 기술은 세계 최고의 호스피탈리티 그룹인 아코르가 매출을 증대하고,... 6월 6일 13:00 More News Technology Internet Leisure Hotel & Lodging Contract Overseas Amadeus All News Releases 