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Midea Group releases its first-ever ESG brand story with an unexpected VIP visit highlighting its commitment to sustainability.

· 등록일 Mar. 31, 2024 10:00

· 업데이트일 2024-04-01 00:06:53

FOSHAN, CHINA--(Business Wire / Korea Newswire)--Midea Group:

Midea’s new ESG brand film tells the story of a factory visit from their most important VIP guests. They get to see first-hand the brand’s impressive commitment to sustainability and responsible practices with initiatives that continue to embrace a greener and brighter future together. Join them on their tour via this charming film. #TheNextGeneration #ESG #Midea Background:

Midea Group, a leading global technology group, recently released its 2023 Environmental, Social, and Governance (ESG) Report with ambitious sustainable development goals set for 2030.

They include achieving over 500 megawatts of photovoltaic power generation, reducing greenhouse gas emission intensity (scopes 1 and 2) by 0.040, secure Energy Management System Certification for 50 factories, and achieve 100% carbon footprint accounting for major categories of smart home appliances.

This is aligned with the Sustainable Development Report Standards of the Global Report Standards of the Global Reporting Initiative (GRI).

The new report and campaign focuses on four dimensions: Protect the Blue Planet, Build a Harmonious Community, Practice ‘Bring Great Innovations to Life’, and Jointly Create the Prosperous Ecology.

The campaign:

Midea’s ESG credentials are comprehensive but communicating them to a wider audience can be complex and run the risk of sounding dry.

For its first-ever ESG brand film, it would have been easy to follow convention with a montage of oceans, rainforests, and renewable energy supported by a prosaic voiceover but in order to cut through, entertainment was key.

With this in mind, a narrative based film was created telling the story of a factory visit featuring Midea’s most important VIPs. The next generation.

This creative juxtaposition highlights kids as VIPs as well as future beneficiaries of its ESG initiatives. Their characters bring a warmth, simplicity, and charm only kids can provide, allowing the brand to deliver hard facts with a soft touch.

The film was launched globally on 28 March 2024, across Linkedin, Facebook, X, Youtube platforms.

With its unwavering commitment to sustainability, Midea Group is well-positioned to continue leading the way towards a greener and more sustainable future.

Additional Midea ESG facts:

- Currently, Midea boasts 5 Global Lighthouse factories and 28 factories with the national-level green factory titles.

- It also provides its 190,000 employees with a multi-channel talent development system and regularly provides cross-cultural exchange activities.

- Additionally, the company has revealed its plans to invest RMB 140 million towards education development in local communities.

- As a globally responsible citizen, Midea Group aims to support the United Nations Sustainable - Development Goals (SDGs) and has joined the United Nations Global Compact organization. Furthermore, Midea Building Technology has become a part of the SBTi (Science-based Carbon Targets Initiative).

- In recognition of its dedication to sustainability, Media Group was listed in Forbes‘ World’s Top Companies for Women in 2023.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240328526418/en/

Website: https://www.midea.com/global View Korean version of this release Contact Midea Group
Lori luo
[email protected]
This news is a press release provided by Midea Group. Korea Newswire follows these editorial guidelines. Midea Group News ReleasesSubscribeRSS 메이디 그룹, 첫 ESG 브랜드 스토리 공개… 그룹의 지속 가능성에 대한 노력을 축하하기 위해 방문한 VIP는 메이디 그룹(Midea Group): 배경: 세계적으로 기술을 선도하는 기업인 메이디 그룹은 최근 2023 환경, 사회, 지배구조(ESG) 리포트를 발표했다. 이 리포트에서 메이디 그룹은 지속 가능한 개발의 목표를 2030년으로 삼았다. 이 목표에는 500메가와트 이상의 태양광 발전, 온실가스 배출 원단위 0.040 감소(규... 3월 31일 10:00 Midea Group Breaks Revenue and Profit Records with RMB 373.7 Billion in 2023 Midea Group, the world's largest home appliance supplier, has reported impressive growth and record profits in its 2023 annual report. The company achieved a total revenue of RMB 373.7 billion, representing a year-on-year increase of 8.10%. Concurrently, the net profit attributable to s... 3월 29일 11:20 ... More  More News Economy ESG Technology Consumer Electronics Sales Promotion Overseas Midea Group All News Releases 
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